I'm currently at my friend's house, where it's me + eight guys, six of which are playing with Magic Cards and two of which are playing Grand Theft Auto. I'm playing Legend of Zelda: Ocarina of Time (of course.) & occasionally looking up at the game as they're using a sniper rifle to blow people's heads off, throwing newspaper stands at people, and just committing other random and fun acts of violence. But the thing that was most intriguing to me is the radio option: as they were driving a helicopter around, they were playing the radio within the helicopter and "Hate" by Plain White T's came on, followed by "Bat Country" by Avenged Sevenfold and it made me remember that the Grand Theft Auto franchise made judicious use of music in the game: through the radios. Perfect Product Placement.
"As one pertinent example, take the Grand Theft Auto series, which has grown in size and stature as it has also grown in popularity, and has developed an increasing faithfulness to the form of consumerism as its fan base has grown. One continuing motif from the series, the use of in-game radio stations, has morphed from simple musical repetitions to full blown mimicry, with parodied adverts, talk-shows, and discussions. Moving from the first GTA, which contained original compositions, to GTA4, which contains three talk-radio stations, and makes use of a proportionally high number of licensed tracks by real-life bands, the GTA series is a perfect example of the increasing movement of computer games towards the 'real'. From there, it seems, it is to move into the world of consumerism."
Of course, this isn't the only method of product placement in video games: other examples include: placing real advertisements on billboards and whatnot (which is usually done through the company Massive), and placing stores that feature the products for the characters to buy. A pro of putting advertisements in video games is that they're more subtle; they're within the game and also give the effect of the video game reflecting reality with "real" products. Furthermore, advertisements are able to be changed and updated, such as putting the latest movie poster and replacing it with a movie that was released three weeks ago; and even applying specific advertisements within the games that appeals to the demographic of players (for example, a game that mainly appeals to males 18-24 may put in an in-game advertisement for Axe, whereas a game that mainly to females 13-18 may put in an advertisement for acne cream). I personally think that this form of in-game advertising and product placement is MUCH more effective than rehearsed and usually corny commercials, and this does give the effect of a game seeming more like reality when I'm playing.
VS.
I guess a con is that people feel that this kind of advertisement is more subliminal, or even that people may feel that this kind of advertising is going "too far" and should not be incorporated into video games... but product placement happens in movies and TV shows ALL the time. I love when I see specific computer brands or what kind of cars the character drives or where they go to eat.. I feel that fictional characters making a connection with products that surround us everyday help break down the wall of the movie being fictional and help me feel more connected to the movie... but that's just me.
""The Internet Advertising Bureau glowingly reported that “product placement in-game allows for complete integration of consumer products into the scenery of the game” and “plot integration...when the products play an active role in the context of the game, allowing the audience to experience specific product attributes e.g. drinking a can of Red Bull to give the character energy.” So it seems that, like film before it, the computer gaming industry is moving further into the real world of marketing, with the next generation of entertainment hoping to make a very firm use of product placement and brand enhancement."
But as you know (or maybe don't.. well now you'll learn something new about me), all of my favorite adventure games are fantasy games: Legend of Zelda, Kingdom Hearts, Mario, Sonic, Pokemon, Mortal Kombat, etc. So, in-game advertising doesn't really apply to me, since they generally advertise in games that are in present day... Like, I wouldn't see an billboard for Coca Cola or a New Moon movie poster in Legend of Zelda, now would I?
"Such motifs are a bold departure from the original explosion of the computer game industry, with the cartoonish fantasy worlds of Sonic the Hedgehog and The Super Mario Brothersseries, defining mainstream games of their time. It seems that, as technology and finances in the industry have developed, game makers have chosen to create games that are increasingly like reality; instead of using more powerful technology and greater funds for further, more in depth forays into the fantasy world, the current world's most popular games, like Grant Theft Auto, are using that power for the purposes of a kind of symmetry."